Field Day

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As we neared the end of the historic quarantine of 2020. Many travel brands faced the challenge of gaining trust and energizing their past and would be visitors.

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Lifestylez is a college ski trip brand with a tight knit community of winter sports enthusiasts who are also big music lovers.  As businesses were slowly opening up we strategically invested in pumping out a social media campaign ranging from face filters, promotional videos, social media challenges, gifs, and contests. It was a smart move way to reach our target demographic with a small team of creatives.

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