J Balvin - Neon

Creative Director

Jessica

Art Director

Claire Reeders

Graphic Design

Dustin Tuliao

Video Creative

Agata

Motion Designer

Dustin Tuliao

Brief

As we neared the end of the historic quarantine of 2020. Many travel brands faced the challenge of gaining trust and energizing their past and would be visitors.

Lifestylez is a college ski trip brand with a tight knit community of winter sports enthusiasts who are also big music lovers. As businesses were slowly opening up we strategically invested in pumping out a social media campaign ranging from face filters, promotional videos, social media challenges, gifs, and contests. It was a smart move way to reach our target demographic with a small team of creatives.

Animated Key Art

J Balvin's iconic smiley face adds an extra layer of joi de vie to Ibiza's idyllic atmosphere.